What is Content Marketing?

Content Marketing is any creation of online content (blog posts, videos, images, designs, GIFs, etc.) for the purpose of generating consumer interest of a brand’s products and services through association. Content marketing differs from traditional marketing as it aims to provide potential and existing consumers with valuable or entertaining information. Content appeals to the users’ needs and desires opposed to “selling” products and services aggressively. The idea behind this form of marketing is that businesses must give something of value to consumers to get something of value in return. Often times, content marketing requires the content to be disseminated or promoted on social media.

Why is Content Marketing important?

Content Marketing is important as it attracts and retains consumers by building consumer trust and loyalty, which in turn drives sales. Content marketing can foster online communities interested in your brand and services. Additionally, it can establish your authority as a thought leader in your industry. Content is also the core of every good digital marketing strategy and should never be an afterthought.

What is Art & Science’ approach to Content Marketing?

Because every business’ goals and needs are different, we treat every client as unique. No two content strategy will look the same. From building personas and mapping out user experience journey to writing blog posts and cleaning up website copy, we take an integrated approach when making and implementing content recommendations for your brand. Our intensive research allows us to tap into your audience’s needs to give them the content they want.

We can work with you to help answer the following questions:

  • What content marketing strategy should I approach?
  • How can content marketing help my SEO?
  • How can content marketing drive my website sales?
  • What type of content should I be disseminating?
  • How does content marketing tie into my other marketing efforts?

What Content Marketing services do Art & Science offer?

  • Content Audit
  • Content Strategy Report
  • Content/Blog Writing
  • SEO Copywriting for Websites
  • Content Creation (Design & Imagery)
  • Content Promotion
  • Content Curation
  • Style/Brand Guidelines
  • SEO Guidelines
  • User Journey Mapping
  • Personas Development
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Interested in learning more about how Content Marketing can help grow your business?