The Pallium website has three distinct audiences to cater to, each turning to the site for different information. The initial site, however, treated these audiences as though they were the same. Our approach put user needs at the forefront of the redesign: we analyzed key search terms, created three distinct user journeys and represented them as three different paths on the website to tailor content to each group’s unique needs.
Pallium Canada is a non-profit organization that provides educational resources and community support to improve the quality and accessibility of palliative care in Canada.
In the process of transitioning from foundation to social enterprise, they came to us for a new website to reflect this evolution. This meant transforming their online experience with a new emphasis on lead generation while maintaining their position as community advocates for palliative care.
- Session traffic increased by 42%
- Mobile traffic increased by 72%
- Key landing pages saw pageview increases of 177% and 539%