Reimagining a Mortgage Insurance Provider

March 11, 2021

Sagen, formerly known as Genworth Canada, is one of the largest mortgage insurance providers in Canada. They’ve been in business since 1995, but came to us in the Fall of 2019 looking for a new website and brand identity. You can learn more about our work with them, that spanned branding to web design to a digital campaign celebrating their relaunch – but here we’ll take a deep dive into how we integrated with their team and overcame the challenges presented to us in 2020.

A part of the team

At Art & Science, the foundation of our working philosophy is a close collaborative relationship with our clients. We fully integrate with our client teams through interviews or filling whiteboards together in workshops. However,  just a few months into our engagement with Sagen was the onset of a global pandemic. Gone were our boardroom meetings and the in-person dynamic that is so crucial for unpacking thoughts and capturing ideas. We needed to place an extra emphasis on the people of the project, to ensure that despite the physical distance away we all became, everyone was on the same page, felt supported, and had their eyes on the same goals.

Maximizing impact

To ensure our work had the maximum impact and was executed to perfection, we went the extra mile to really become an extension of the Sagen team. This included working with different teams within Sagen, other agencies, and even being a part of Sagen leadership meetings as the project progressed.

Adapting to an unforeseen situation

We also had to be very flexible on this project, with timelines getting completely shattered when the world shut down in March of 2020. Luckily our integration with the Sagen team and communication meant both sides were able to be flexible and understanding of the circumstances as we transferred to remote work. We ended up changing our methodological approach and re-evaluating timelines, but we were able to successfully complete the comprehensive and fully integrated project which launched in October of 2020.

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