What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is any form of promotion of a product or service through the use of social media including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Spotify and Reddit. With millions of users using these social networking platforms on a daily basis, social media marketing allows businesses to be where the people are.

Social media is an extremely powerful tool in which niche communities can exist and engage with one another over a love for a specific product, service, person or topic. Consequently, social media marketing allows businesses to reach prospective and current customers to build and establish a business-to-consumer (B2C) relationship.

Why is Social Media Marketing (SMM) important?

Social Media Marketing is important as it establishes your brand’s online reputation, builds community engagement, allows for real-time customer service and behaves as a platform to showcase your brand’s creativity and personality. It can also be a great way to increase brand awareness and consumer recall of your business. Social media has not only become a way to find prospective customers but to retain those customers and continuously upsell them on new and existing products and services. In many ways, social media marketing can influence a consumer perception of your brand to drive sales.

What is Art & Science’ approach to Social Media Marketing (SMM)?

Our process starts with understanding your business model and conducting an in-depth scan of the social media platforms you are currently utilizing. From here, we can determine how closely your current social media strategy aligns with your business objectives and make recommendations to improve your online presence. Our strategy involves a 360-degree understanding of how each social media channel operates and how to maximize the platform’s capabilities in a way that translates to real results for you. From content creation to community management, we do it all and ensure your brand is consistent from platform to platform.

We can work with you to help answer the following questions:

  • Where social media platforms are my target audience using and how can I better target them?
  • What should my social media strategy be?
  • How much should I be investing in social media?
  • How can I better showcase my brand’s creativity and personality?
  • How can I retain new potential consumers on social media?

What Social Media Marketing (SMM) services do Art & Science offer?

  • Social Media Audit
  • Full Package Social Media
  • Strategy
  • On-Brand Copywriting
  • Content Creation (Design & Imagery)
  • Content Curation
  • Post Scheduling
  • Community Management
  • Influencer Sourcing and Negotiating
  • Social Channel Set-Up: Facebook, Instagram, Twitter, LinkedIn, YouTube, Spotify, Reddit, etc.
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Interested in learning more about how Social Media Marketing can help grow your business?