What is Pay-Per-Click (PPC) Advertising?

Pay-per-click advertising, or better known simply as PPC, is a form of marketing in which a company places advertisement on a website or social platform and pays a fee based on the number of users that click on the advertisement. As so, pay-per-click advertising is exactly as it sounds: companies pay based on the clicks their ads receive.

In an ideal scenario, every click on an advertisement would lead to a user being directed to a quality landing website which results in the user making a purchase and becoming a long-term customer. With PPC Advertising, the cost-per-click (CPC) can be relatively low in comparison to the profits generated. While typically associated to Search Engine Marketing (SEM), PPC advertising also applies to Facebook, Instagram and LinkedIn, which uses the same advertising model.

Unlike SEO (Search Engine Marketing), companies can see results and changes to their web traffic right away.

Why is PPC Advertising important?

Pay-per-click (PPC) is important because it allows your advertisement to be seen by more people who may not otherwise see your ads. PPC advertising allows you to market your ads to precisely the people most interested in your products and services based on research into your audience and keyword targeting. Unlike other forms of digital marketing, PPC advertising can show impressionable results immediately by getting your products and services in front of the right people at the right time on the right place on the internet.

PPC is also important as it allows you to compete with your competitors. Failure to remain competitive can be detrimental to the longevity of your business.

What is Art & Science’ approach to PPC Advertising?

Our process at Art and Science is to ensure every click is worth every dollar you spend on it. To do this, we take a comprehensive approach to PPC, ensuring that the user journey is smooth and easy to navigate from beginning to end. Our PPC marketing efforts focus on getting you real results — that’s why we conduct extensive research on what type of ads and bid amounts will get you quality clicks! We can also provide and implement landing page recommendations that can improve leads and sale conversions. Our approach to PPC is to provide you with more useful information about your consumers and become better at what we do by meticulously monitoring and iterating on your pay-per-click ads.

We can work with you to help answer the following questions:

  • What types of ads would resonate with my audience?
  • How much can I expect to spend on PPC advertising?
  • What are KPIs are tracked and measured in SEO?
  • How can I better optimize my landing pages for paid traffic?
  • How does PPC different and similar to SEO and which strategy should I take?
  • Why key performance indicators (KPI) should I be tracking with PPC advertising?

What PPC services do Art & Science offer?

  • Keyword Research
  • Audience Research & Insight
  • Ad Creation & Copywriting
  • Ad Bid Management
  • A/B Split Test Ads
  • Ad Group Segmenting
  • Ad Monitoring & Reporting
  • Landing Page Audit and Recommendations
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Interested in learning more about how PPC can help grow your business?