What is SEO (Search Engine Optimization)?

Search engine optimization, or more commonly simplified to SEO, is the process of optimizing web pages on the front-end and back-end to improve a website’s visibility to search engine crawlers such as Google. SEO, when optimized effectively, can increase the amount of organic traffic driven to a website by improving a site’s search ranking in search engine result pages (SERPs). In layman’s terms, SEO is the process of getting a business listed highly on the first page of Google for a specific keyword (“search query”) to increase quality traffic to a website.

Why is Search Engine Optimization (SEO) important?

SEO is important to increase organic traffic to a company website, which in turn is important in generating new leads and sale conversion. The more eyeballs on a webpage or website, the more potential consumers that may make a purchase. For many of our clients, the ultimate goal is to get their company listed as the first listing on the first page of a search engine site for relevant keywords.

SEO is also important in collecting informational data on the types of people interested in your product and services. This information is useful and can be funnelled back into your business and marketing initiatives to position your company to your audience more strategically. Getting your page to rank well is highly important for data purposes, allowing you to see how your audience searches and navigates your website.

Lastly, SEO is essential in establishing your company’s website as an authority on the web. Quality SEO can inform search engines such as Google that you are a thought-leader in the field, which can reinforce your brand reputation to current and potential consumers.

What is Art & Science’ approach to Search Engine Optimization (SEO)?

Our process starts with a complete SEO analysis of your website and web presence, along with an in-depth discussion of your business objectives and your main competitors. We are equipped with all the latest SEO tools with experts who can interpret and break down the findings in a way that makes sense for your business. From here, we strategize an SEO plan and conduct keyword research to affirm our findings.

At Art & Science, we strike a fine balance between optimizing content based on search engine algorithms and content that actually resonates with your audience. We have developed and refined a long-term approach to SEO, which takes into consideration the entire user experience from beginning to end.

We can work with you to help answer the following questions:

  • What can search engine optimization do for my business?
  • How long before I see results from SEO?
  • What KPIs are tracked and measured in SEO?
  • Is my website optimized? If not, what SEO services should I invest in?
  • What keywords should I be using?

What Search Engine Optimization (SEO) services do Art & Science offer?

  • SEO Audits
  • Technical SEO Implementation
  • Keyword Research
  • Competitor Keyword Research
  • SEO Copywriting
  • Backlinking Optimization
  • Keyword Position Tracking
  • Set Up and Tracking:
    • Google Analytics
    • Google Search Console
    • Google My Business
    • Google Tag Manager
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Interested in learning more about how SEO can help grow your business?